The Art of High Converting Landing Pages
Having worked with over 10,000 businesses over the last decade, we’ve seen many landing pages in our time. Sadly, many of these – particularly those belonging to small business owners – often suffer from a disconnect. All too commonly we will see business owners linking their ads to their company’s homepage – as opposed to a specific landing page – and therefore running the risk of losing precious conversions. Read More
The Key Elements of the Perfect Landing Page!
Despite what you may think, when it comes to your business a stunning website design and intuitive functionality just aren’t enough on their own. However, with the successful amalgamation of science and art, the anatomy of the perfect landing page can bring together a highly relevant stepping stone in your customer’s journey – from the research phase through to the purchase.
Do You Struggle With Editing? These Proofing Software Tools Will Change Your Life!
Make Proofing a Breeze with PageProof & Grammarly
No matter how efficient you may be at proofing, it’s always easy to miss mistakes when you’re reading (and re-reading, and re-re-reading) your own work. Sometimes even the best of us can do with a little help from time to time.
Below, I share some of my favourite proofing software tools!
Why Cross-Device Remarketing Is a Huge Deal
Reach more customers than ever!
This week, Google announced exciting plans to introduce cross-device remarketing, and the world of marketing rejoiced!
Facebook Advertising Tips to Skyrocket Your Business!
While it’s important to keep an eye on updates and to also try different strategies for boosting your reach, there will no doubt be times that you also need the help of Advertising. But what are the best Facebook advertising tips and tricks for your business?
According to Kissmetrics, in order to draw in customers on a social platform such as Facebook, you first need to use a simple conversion technique that doesn’t require a huge commitment; for example, asking your customer to sign up for a service, fill out a short lead form or submit an email address for newsletter marketing. A good example of companies who do this, are Daily Deal sites such as Groupon – who ask for your email address when you click their ad, and then send their deals through to your email later. These types of ads are known as low-friction conversions.
Today however, we’ll run through 3 simple steps that you can take in order to reach the right Facebook audience.