Will these Facebook Updates Affect Your Business?
Take a step back in time for a moment. Do you remember the days when ‘timelines’ were seen as a scary new venture? It’s amazing how much Facebook has evolved over the years – including in 2016 alone! Today, we’ll run through one of the biggest updates from 2016, and discuss what it means for advertisers and Facebook Business users.
#1 – Changes to reach
This was a pretty major update, and one that a lot of businesses weren’t happy with. For large companies or those who can afford it, paid advertising has always been a handy solution to ‘declining post reaches.’ However, earlier this year Facebook rolled out an update to prioritise posts from friends and family, as opposed to those from media websites and companies. While this was great for people wanting to see more from their friends, it was a devastating blow to companies and publishers.
5 Ways to Get The Most Out Of Your Facebook Business Page!
It’s hard to believe, but it’s been almost a decade since Facebook made its transition from a strictly social network to a business platform.
Since introducing their Business Pages in 2007, followed by the option for users to ‘become a fan’ in 2009, brands have flocked to the site in droves. This was a significant step in Facebook’s journey, and brands are now more willing than ever to invest heavily in their advertising and social networking in order to grow their ‘fan’ base.
Every year a diverse range of businesses find success on the platform; from reality stars and bloggers, to retail giants and small to medium enterprises in every industry you could think of. However, that said, there is a knack to creating a successful online presence – after all, not just anyone can amass a following of thousands of loyal followers!
So, what’s the trick to increasing your Brand’s Facebook following? Read More
Why Facebook is the King of Social Media!
Did you know that in today’s day and age, the average internet user has approximately 5.54 social media accounts (Global Web Index)? However, even with so many social media platforms now available for our personal and networking needs, it seems that Facebook remains King.
Once a humble college-community platform, Facebook has since evolved into a mega billion dollar company (in 2016, Zuckerberg’s net worth rose to $56.7 billion!) used not only by friends – but also brands. According to statistics, more than 2 million advertisers use Facebook globally for their business needs!
Emails going unread? Get speedy replies with Boomerang!
Just like a boomerang, you want your emails to reach their recipient, and then fly straight back to you with a speedy reply. Well, what if I was to tell you that a boomerang actually could help you to get more replies? Okay okay, not a boomerang in the literal sense – but the startup company by the same name definitely has you covered!
It’s an unfortunate reality that many emails go unopened, sitting abandoned in people’s inboxes or sent straight to trash. According to some studies, 35% of people open email based on the subject line alone!
The trends behind the rise of video consumption
Since the first transmission of TV almost 87 years ago, viewable news, movies, sport and entertainment have seen us glued to box sets, big screens and now, our smart devices and phone screens.
Ponder for a moment – when was the last time you watched a piece of video content – whether it be online, at home or the movies, on your phone or even on YouTube? Was it this morning or last night? For most of us, the answer would most definitely be daily (if not multiple times per day).