The benefits of using Video for Business
Video is everywhere these days, and for good reason. Did you know that 90% of internet users rate product videos as being an important and helpful part of their purchase decision-making process?
If your business hasn’t yet made the jump toward implementing video, take a few minutes to read through some of the below benefits and results of doing so.
Which Video channels should you use to get the best reach for your business?
How you can use various mediums to increase your conversion rates? It’s a great question. But just as importantly, it’s vital to know which channels you should use to promote video content, and how to measure their success.
“So what are my options,” I hear you ask? Sit back, grab a coffee, and let us guide you through…
DIY AdWords Disasters – Why Your Business Should Hire a Pro
In this day and age we all want to save money; be it on groceries, holidays or public transport. But when it comes to your business, the lines between saving money and doing what’s best for your investment need to be considered more thoughtfully.
None of this is more evident than when it comes to the use of AdWords – which, let’s face it, can take a lot of research. Depending on how advanced you are with your marketing knowledge, and how much time you can dedicate to researching its ever-changing trends, will determine whether a DIY AdWords approach is the best idea. On a best/worse case scenario, it could send your conversion rates upwards, or cause you to have a breakdown.
At the end of the day, the money you save from taking a DIY approach is not worth it if it comes at the cost of your mental health – or worse – an ineffective marketing strategy.
10 Marketing Abbreviations Every Pro Should Know!
Everyone knows Australians are notorious for shortening words, but when it comes to learning the language of marketing? That’s a whole other world! Don’t be left scratching your head over what ‘PPC’ or ‘CTA’ mean – ensure you’re a marketing lingo pro!
Is your website at risk from this SEO plugin?
If your website is currently running the popular ‘All in One SEO’ pack plug-in, you could be at risk of a pretty serious security hack.
Given that the plug-in is reported to be the most downloaded WordPress plug-in (with over 1 million installs), the flaw has no doubt caused a lot of anxiety for website owners. Identified by security researcher David Vaartjes (the co-owner of ‘Securify’), the risk is said to result from a flaw in the plug-in’s ‘Bot Blocker’ functionality – which could potentially allow for attackers to hijack a site’s admin account. From there, an attacker could force a website’s browser to perform actions not authorised by the administrator; inserting a malicious JavaScript code into the request headers and allowing it to end up as part of the HTML page. A very scary situation indeed!