Top Six Tips for keeping your Google Accounts Secure
Stay smart and safe online
Safety online is paramount for all of us that use the internet. We hear of the horror stories of account hacking and identity theft ripping across the internet by the truck load. So it really is important that we are diligent about keeping our accounts secure.
Google’s New SERP layout
What Small Business Owners Need to Know About
If you’re wondering why Google’s search engine listings are looking a little bare, you wouldn’t be alone. Google has recently rolled out an update to the layout of its SERP (search engine results pages) to remove paid listings from the right hand side of the page; this means that there are now only seven listings (half of which are located way down at the bottom of the page) rather than the previous eleven. These changes to the landscape of the SERP layout has marketers speculating about the impact it could have on the way we search, and the result for businesses paid and organic listings.
Why SMBs Should Embrace the Cloud
Your New Secret Weapon
Today, more and more Australian businesses are relying on the cloud to help their business run more effectively, efficiently and securely. But for some, the cloud still reminds a mystery.
Simply put, the cloud utilises the Internet to access virtual machines and digital files. Through cloud computing, the digital content can be accessed over the Internet from any device at anytime with an Internet connection. Cloud computing has also progressed to offer full servers and applications online that were previously tied to a workstation or a local server.
Embrace Digital Disruption!
Perceived credibility of marketers is a long-standing challenge for those who strive to be a true professional and achieve great things in their career. ‘Challenge’ is a nice way to put it – in reality, this perceived credibility issue is like a chronic disease that many of us have to fight for years. It gives you a hit every now and then when you feel things just got a little better.
What Small Businesses Can Learn From Not-For-Profits.
When we think about those brands which have stellar marketing strategies, non-profits are not usually the ones which come to mind, but there are definitely a few which deserve to stand out. Normally we think of the commercial brands likes of Nike, Coca-Cola, and Apple, but when it comes to charities, especially on home turf, it’s very difficult to think of any which can compete with the McGrath Foundation. With the ability to broadcast a branded message to reach an enormous audience, the charity truly holds a unique position in the world of marketing.