Expanding SEO Strategies
Adwords are a vital aspect of a successful digital advertising strategy but they aren’t the only way forward. As you would have seen, last week we spoke about the importance of using Adwords in your campaign. This week, we will discuss alternative ways to expanding SEO strategies through the use of efficient and affordable techniques.
Boosting Your SEO- Keywords
Boosting your SEO begins with keywords. As you’re most likely aware, keywords are integral to your digital advertising strategy. If they’re too vague, you’re likely to get lost amongst your competitors, or worse, not show up on the first page at all. And that’s a problem. According to Hubspot, 75% of users never scroll past the first page of search results.
So as we approach the new financial year, it’s a great opportunity to assess how your keywords have been performing, and make necessary changes from there.
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Using Lead Ads For Higher Conversions
This year it was recorded that more than 65% of Australia’s population were active users of Facebook. By marketing your brand or company through Facebook Lead Ads, you will not only have the access to local users but to over one billion people across the globe. Looking to gain higher conversions but not sure how? Facebook Lead Ads should be your first choice for both small and big brand marketing. Not sure how? Let’s discuss using Lead Ads for higher conversions.
Facebook Lead Ads For Small Business
With over 1 billion users, everyone is aware that Facebook is the best possible social media platform to advertise on. However sometimes, working out which advertising format to go with can be easier said than done. If you’re unsure where to start, why not try Facebook Lead Ads? Introduced in 2015, Lead Ads are one of the strongest, and possibly most dynamic, options for advertising online! So how do they work, and how can they benefit you? Below, we run through some of the top reasons why Facebook Lead Ads for small business are an exciting portal into a new world of marketing.
3 Tips When Using Facebook Messenger For Business
With more than a billion messages being sent between people and businesses each month, Facebook Messenger truly is the largest messaging platform in Australia. Available via both the app and desktop, the beauty of Messenger is its ability to allow for a more direct—while less formal—avenue of communication; generating leads, solving everyday queries, and helping with the promotion of new services and products.
If you’re not yet utilising this direct-to-consumer feature, make sure you read our three tips for making the most of Facebook Messenger for your business!