Male Shoppers on the Rise – The Future of Australian Retail
What the latest AMP Capital Recommended Retail Practice findings reveal about the future of Australian Retail marketing.
Digital may continue to reign supreme, but AMP Capital’s 2017 Recommended Retail Practice report sheds light on some interesting revelations when it comes to the in-store shopping habits of Australians—specifically, Gen Z’s.
Read More
New Google Assistant Features That Prove Voice Search Is The Future!
Once upon a time people were content to use their keyboards to type out a search query, but as Bob Dylan would say, “the times they are a-changin’”. Yes, in today’s digital landscape it seems that voice search is now the preference when it comes to discovering answers to our queries.
Not only are 20% of US-based searches (made with Google’s Android app) done so via voice search (according to Google’s 2016 I/O speech), but US stats also show that 41% of adults and more than 50% of teens use this form of search on a daily basis (Northstar Research, 2014)! Read More
AdWords VS SEO – Which Comes First In Your Marketing Strategy? (Part 2)
Last week, as part of our AdWords VS SEO series, we spoke about the importance of combining the power of these two methods in your digital marketing strategy. While you’re likely now aware of the importance of utilising both AdWords and SEO together, an important question still remains: which one should you implement first? Read More
AdWords Vs SEO – Which Is Better For Your Business?
These days, it seems that everywhere you look there are articles talking about the apparent fierce rivalry of AdWords vs SEO. You may even read through some of them and wonder if some kind of online version of State of Origin had moved into the digital realm of marketing! However, I can assure you this is simply not the case. In fact, it couldn’t be further from the truth; because in reality, AdWords and SEO truly are a match made in marketing heaven!
So if you’re still asking the same old question, ‘which is better— SEO or AdWords?,’ then this article is for you! While each strategy has it’s own specific purpose, it’s the combination of both paid and organic digital marketing that will really push your business full steam ahead! Below, I’ll explain why two are better than one… Read More
Improving Your Following With Influencer Marketing
Followers—every successful business wants them. More importantly though, we want them to be engaged. So if you’re looking to improve your following, there are two words you need to memorise: influencer marketing!