5 Key Online Strategies for Small Business Success [video]
Learn the 5 key online marketing strategies your business needs to succeed. Ben Bradshaw, SponsoredLinX Founder & CEO, fills you in on the marketing techniques he has been using to take SponsoredLinX from strength to strength. Tap into this wealth of knowledge and reap the benefits!
Visit the SponsoredLinX website today or call us on 1300 859 600.
An Insider’s Perspective on the Google Update
People have been surfing the Internet on mobile devices for at least five years now and this has increased the number of search queries on mobile devices.
It should not come as a shock that Google would recognise the growing importance of these searches and work on improving their system to accommodate this.
Google released their mobile-friendly update on Tuesday April 21, 2015 (USA) targeting search rankings on mobile devices and assessing queries on a page by page basis.
Goal Setting Tips
I’ll start by asking one simple question. What do you want to get out of your AdWords campaign? If you answered “more leads” or “more sales” then read on.
Yes we all want more leads and more sales, more revenue, more traffic, more of everything. You’re running a business here and you want to grow and you want to be able to pay your employees and yourself. You want to be successful.
You know that, your client manager knows that – we all want the same thing for you.
However, what your client manager needs to know is what you actually want to get from the AdWords campaign.
How Much Do I need to put into AdWords?
The answer to the above is really quite simple:
Results = time/money
First we need to set up the time frame you’re looking to achieve your results in and what is realistic.
There is one simple concept to understand when it comes to time frame, and that there is only ever at one point a finite number of people searching for one thing. Jennifer Lawrence was the most googled person last year, but I am sure there are people who have never looked her up online.
This applies to your business; there is and will be only a number of people who are looking for you. That number may be quite large, but it is still an overall restriction.
If You Read One Article about Google My Business Read this One
This week Business Insider Australia released an article by Joshua Barrie which provides some insight into the amount of people actively using Google+. Sighting data compiled by Kevin Anderson based on an analysis of G+ accounts worldwide by Edward Morbius, the numbers are crunched down for us to the point where it’s concluded that 0.3% of all 2.2 billion Google+ profiles worldwide made a public post in the first 18 days of 2015 (that is from G+ exclusively rather than via YouTube).
This is a pretty good indication that many people sign up for a Google+ account and never touch it again. You might be wondering why that is!