Emotional Advertising – Making Consumers Feel
Consumers may not realise it, but brands often turn them into buyers through emotional advertising. Research has shown that while people believe they are making logical, rational buys, our emotions often greatly influence and determine our purchases. Our emotions from previous experiences lead us to create preferences in our decision-making process. As humans, we all have six core emotions: anger, disgust, fear, happiness, sadness, and surprise. We’ve gathered the most popular and influential emotions out of this list for you to put to the test with your brand.
How To Boost Your Brand With User Generated Content
If you’ve been following our blog over the past few weeks, you will by now have soaked in a lot of useful knowledge about creating unique content. However, there’s a lot more to content marketing than just this aspect – you also want to engage people; to see them sharing – and talking about – your articles/videos/brand with their friends. After all, people notoriously listen to referrals from friends and family.
However, when aiming to have people share your content, you need to first understand what motivates them to do so in the first place. Put yourself in the customer’s shoes for a moment and ponder…what makes you excited about sharing content? Read More
Content Marketing Tips: Why You Need To Tailor Content For Social Media
Did you know that internet users have an average of 5.54 social media accounts? From Facebook and Instagram to Twitter, Pinterest and Snapchat, never before have we had so many options!
That said, with such an abundance of choice it’s more important than ever to consider not only who your target audience are, but how to tailor your content for each platform. Read More
New to Content Marketing? Tips for Making Your Blog More Engaging!
In today’s digital era, every brand is looking for the perfect way to ‘out-market’ their competitor; but with so many digital marketing strategies, there’s one you should be familiar with: content marketing. As part of our February Optimise Webinar series, we’ll take you on a journey into the world of content marketing – starting with some simple tips for making your blog more engaging. Read More
Do You Struggle With Editing? These Proofing Software Tools Will Change Your Life!
Make Proofing a Breeze with PageProof & Grammarly
No matter how efficient you may be at proofing, it’s always easy to miss mistakes when you’re reading (and re-reading, and re-re-reading) your own work. Sometimes even the best of us can do with a little help from time to time.
Below, I share some of my favourite proofing software tools!