Reducing Bounce Rate to Increase Website Engagement – Part II
For the second part in the ‘Reducing Bounce Rate’ blog series, we continue with the list of aspects which may be affecting your website and what you should be doing to fix them.
Broken Navigation/Links
Run a link check over your website and make sure that if someone wants to visit a page on your website that its accessible. There are a few resources on Google you can use find that do link checking, click here for one.
Targeting the wrong keywords
This is especially true with an AdWords campaign where you are able to control exactly what keywords are bringing traffic to your, but it should also be considered when you are developing content for your site.
Don’t use keywords in your campaigns that are too broad or generic and are not specific enough to what you do. As an example, if you are selling Dog collars you could waste a lot of money and create a high bounce rate by advertising on google under the keyword ‘Collars’. Sure, some of the traffic will be for people looking for dog collars, but a lot of traffic could be for people looking for cat collars.
Don’t spend money on clicks that are not 100% relevant and don’t put content on your website that is not directly related to your core business or you will see your bounce rate increase.
Top Tips for Google Analytics Beginners
Google Analytics is a great tool – it’s free, it’s trusted, it’s powerful and it’s incredibly in depth. In fact, you could hire an analyst just to be on top of your Analytics data, and they would have no issue spending hours per day digging through countless tables and cracking down on how people interact with your site. But, for most of us, a rudimentary knowledge is enough, and to be able to arm ourselves with the basic principles is just what we need. So, I want to show you just that.
Following is how you can use Google Analytics to answer some of the biggest questions that come to mind when thinking about measuring online traffic. Let’s list some of the most popular questions:
- Where is my traffic coming from?
- What do they do when they get there?
- What is making them leave?
Retroactive Conversion Optimisation for Paid & Organic Traffic
Back in early march, I had the pleasure (and challenge!) of receiving a new client, and their website www.ezylivingrentals.com.au sat in an incredibly competitive space within online advertising. As a company who specialises in rent-to-own furniture and appliances, we knew we were stepping into a marketplace with a plethora of competition from well established, nationally recognised businesses… and taking into account the high Cost-Per-Clicks (CPCs) for AdWords we knew that we had to make every cent count with our marketing budget.