Changing the Image of the Bounce Rate
As a digital marketing specialist I deal with a lot of web sites from a lot of different industries each and every week. The great thing about my job is that it is so varied and no two websites or campaigns I run are the same. There is however one common thread that runs between every client I deal with, and some place more emphasis on it than others. Bounce Rate. In this article I want to shine the spotlight on the humble bounce rate and try to get people thinking about it a little bit differently.
The bounce rate of a website is often viewed with hatred and disdain. Many people focus on the bounce rate of their website as the be all and end all metric that determines whether or not they have a ‘good’ site. But what does it actually mean? Read More
How Google’s New Pigeon Update Affects Small Business
Recently Google’s released a major algorithm update for the local search function (AKA Pigeon Update) and whilst there isn’t much press around it yet; webmasters all over the US are reporting changes to their local rankings. It’s unknown exactly when the Pigeon update will be rolled out in Australia and other non-US countries. However we have compiled some information about the changes that may eventually affect Aussie small businesses SEO and ranking results.
So what does the Pigeon update aim to achieve? Basically it is used to provide more useful, accurate and relevant search results for Google’s users. In saying this unlike the Panda and Penguin updates, Pigeon is not a penalty based system update. Read More
Googleplex: The office dreams are made of
In the lead up to our CEO Ben Bradshaw’s trip to San Francisco to attend the Google Partners AllStars Summit later this month. We thought we’d take the time to have a look at Googleplex, Google’s Silicon Valley Headquarters; to admire the company’s amazing space which is designed to foster employees to thrive and engage within the company’s culture.
Googleplex is designed around the desire to get the best out of Google’s employees. Spread over 500, 000 square feet in the scenic Mountain View, Santa Clara County, California. Google have managed to incorporate virtually everything anyone would ever need to lead a happy and healthy life into their working environment. Read More