New Zealand Finally Welcomes Google Shopping!
What’s this? ‘Google Shopping New Zealand’ is now a thing?! Yes – it appears to be true, although you’re unlikely to find much about it online just yet.
Discovered by our SponsoredLinX Client Manager, Steph Potter, it seems that Google has finally gotten with the times and released the major shopping service for businesses in New Zealand. And those of us here at SponsoredLinX couldn’t be more excited! Read More
Emails going unread? Get speedy replies with Boomerang!
Just like a boomerang, you want your emails to reach their recipient, and then fly straight back to you with a speedy reply. Well, what if I was to tell you that a boomerang actually could help you to get more replies? Okay okay, not a boomerang in the literal sense – but the startup company by the same name definitely has you covered!
It’s an unfortunate reality that many emails go unopened, sitting abandoned in people’s inboxes or sent straight to trash. According to some studies, 35% of people open email based on the subject line alone!
Let’s Talk About Alphabet
Let’s talk about Alphabet! No not the one you sang as a kid watching Sesame Street, we’re talking about Google’s boss. Google was apparently never intended to evolve into the enormity of a conglomerate it became. So now Alphabet is a conglomerate and Google is its subsidiary. Let’s take a look at Alphabet’s subsidiaries.
Tagging Your PPC Campaigns for Success
You can’t measure success without tracking.
When it comes to online marketing ‘tags’ are something we have all probably heard of before, but what are they exactly? In the online world tags can refer to any number of things, from pieces of code used to track certain events to parameters tracked on to the end of a URL to tell the destination page information about that visitor. We encounter them countless times when we go online, capturing information about how we got to our favourite e-merchant store to how long we spent completing our online banking. They peer into every facet of our online experience, reporting back to any number of tracking systems in order to determine whatever information someone gleans valuable or informative.
Google AdWords Optimisation Checklist
Who here is a ‘to-do list’ writer? I love them because having a list I can refer back to helps to keep me on track with whatever I’m doing, and your Google AdWords account is absolutely no different. So when you ask yourself, “Have I done everything I need to do to have a successful AdWords campaign,” you surely need to ascertain what a successful Google AdWords campaign is in the first place!