To Pause or Not to Pause – What’s your Christmas AdWords plan?
With December creeping ever closer and Christmas just around the corner a lot of businesses will be looking at slowing things down over the holiday period. In my experience (with the exception of retail) most other forms of business generally wind things down for the week over Christmas as they give their staff a much needed break, but what about your Google advertising?
Many businesses tend to pause on the AdWords front for a few weeks over Christmas which at face value makes sense, but, if you dig a little deeper it’s actually quite counter intuitive. Here are five reasons why you shouldn’t put a hold on your ads and a couple of insider tips on what you can do instead!
Google Acronym Glossary
Have you ever sat down to watch a game of football without knowing any of the rules? Maybe played a hand at poker without knowing if your cards are any good? Watched the sequel without having seen the original movie?
You get lost, don’t you? It’s tough going when you’re not sure what you’re watching, or what you should be doing next.
Welcome to AdWords – where the rules are even more complicated than that game of football. The cards are played closer to your opponent’s chest, and just think of all that character development you missed.
Cross-Device Tracking
Follow the customer journey in the lead-up to Christmas
Data, data, data! We live off data. The more data we have the better off we are. The world of consumer conversion tracking is rapidly changing. We’re in a world where people are increasingly connected across a range of devices. We live in a fast paced, ‘I want it now’ society. Consumers are more often making quick decisions in the moment, provided what they need is at their fingertips. As advertisers, it’s important to not only be there when they need you, but also to be able to track the journey they’ve taken to get to the point of sale. Mobile browsing has increased, time spent in apps on mobile devices is increasing and advertising on mobiles has never been more important. Here we’ll look at offline conversion tracking and cross device tracking, including the developments in the industry and the benefits to you as an advertiser.
How to Pick a Google AdWords Guru
Paid Search Managers, PPC Advisor, Online Advertising Expert, AdWords Professional….
Whatever you call it, they’re all the same person. Or, are they? What sets a great AdWords Manager apart from the rest? How do you know you’re working with the best?
Like any industry, the company is only as good as the people working for it. And the work done is only as good as the person doing it. So if you’re about to hire someone to handle your AdWords for you, and to guide you through the wonderful world of Pay-Per-Click, you want to make sure you’re hiring the right person.
Beyond Google AdWords – How To Convert Your Leads!
So you’re working a marketing professional on your Google AdWords account and traffic is coming through to the site with more relevancy and volume than before – there’s even those addictive numbers appearing in the Conversion column. Things are going great! In the midst of the initial stages of optimising a Google AdWords campaign it can be easy to get hooked up on the improvements and the numbers involved.