Mobile Pay-Per-Click, because Mobile Search is Here to Stay!
Targeting mobile devices is becoming increasingly important for any digital marketing strategy. It makes sense, right? Think about how often you’re out and about, on the move and you feel the need to instantly connect with a business, supplier or product. It can be as simple as wanting to know more about a particular product, find out a store’s opening hours, or find a business’s after hours phone number… it can be anything.
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Is Your Marketing Preparing You for Christmas 2015?
Before we can start planning what we want for Christmas, we need to look at last year’s results. How did you go on your goals last Christmas? It’s important to understand how you performed compared to your expectations, your competition and your budget. For this we look to statistics. Bring up your previous campaign and analytics results so you can benchmark your holiday sales.
Sustainable SEO
Part of our job here at SponsoredLinX is to ensure that our clients, current or future, have a sound enough knowledge of the work we perform on their online marketing campaigns, and SEO is no different. The reason for this is so that they can both understand and trust the reasoning behind strategic decisions throughout their campaign/s. Without this basic knowledge, or with ill-informed knowledge, the wrong expectations may be set from the get-go and this could come back to haunt us later.
Google + & Google My Business
It would seem fairly obvious if you have a consumer wandering around a Shopping Centre, that the main reason they are there is to shop. Okay, that may seem like a mundane statement to make, but take a step back and think about it for a moment. What does it tell you about this person? Firstly, you know they’re there to purchase a product or service. Secondly, you know geographically where they are. Thirdly, depending on the time of the year, they might be searching for something in particular, or may want to take advantage of certain sales. The amazing thing is you can make it even easier for customers to find you through the use of Google + and Google My Business.
Keyword Bidding Tips
As small business owners, your business idea might have come to you in a number of different ways. That whole saying that, ‘It’s just business, it’s not personal’ couldn’t be further from the truth, and understandably, you want to nurse your business to grow and flourish to be all you know it can be. So you’ve gone and gotten yourself a great business idea, naturally you should want to promote it online.
You’ve decided that Google AdWords is the place to be, and you’re right on the money. If you’re not advertising on Google, then you could be missing out on a huge market of potential clients. Word of mouth, newspaper ads, Yellow pages; they can all get your business, but the Internet has changed things. So you’ve gone and created your Google AdWords account, and you’re off and running!