Influencing Change at Google
Remember AskJeeves.com? It’s still hanging around. For many of us though it is difficult to remember what we used to do before search engines such as Google and Yahoo became mainstream. I was pondering how has our search techniques as users changed over the past decade or so and initially I was coming up with a bit of a blank. When something becomes second nature it is difficult to picture how your life used to be beforehand. For the large percentage of users, search techniques seem to go through a series of searches depending on where the user is within their search cycle. Let me explain.
5 Key Online Strategies for Small Business Success [video]
Learn the 5 key online marketing strategies your business needs to succeed. Ben Bradshaw, SponsoredLinX Founder & CEO, fills you in on the marketing techniques he has been using to take SponsoredLinX from strength to strength. Tap into this wealth of knowledge and reap the benefits!
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How Can Your Marketing Be More In The Moment?
I’ve been doing a lot of work personally with mindfulness, being present and living in the moment. It always makes me happy when I can relate my working life into areas that I’m learning about personally.
Today, we’re going to talk about being in the moment.
According to Google, the volume on mobile search has increased, sessions are getting shorter and conversions are increasing. You may even have seen this SponsoredLinX blog about micro-moments in relation to this. Essentially, if searching results in quality and relevant outcomes for a user, conversion is more probable.
Micro Moments from Google – Big Changes for Industries
Google has been making moves to expand into new territory, and we are about to see big changes on the horizon that will change the market as we know it.
There was been some big news in search announced during the AdWords livestream in May. Google is expanding its California experiment of Google Compare which was first announced in March. This will allow people to compare quotes from local car insurance providers. Google has expanded the service to include reviews and it has now included extra states in the experiment. The services have also expanded to include credit cards and mortgage rates.
A Journey Through Time – Google’s Algorithms
Taken from a recent post on HubSpot.com, we came across this timeline of Google Algorithms and we hope you find it as interesting as we do, which is why we’ve decided to share it with you. Teaming up with Moz to create the Infographic, the image takes you on a journey back in time. It really opens your eyes as to just how many Google Algorithm Updates there have been! You can find the original post here.