Google Tag Manager Cheat Sheet
Traditionally, best practices state that to be able to track contact form submissions a website needs to direct the user to a ‘thank you’ page, that is, a page which ‘thanks the user for their enquiry’ and lets them know that ‘you will respond promptly’. The general idea is that you place some conversion code on your ‘thank you’ page knowing that the only way people can reach that page is by submitting an enquiry form.
If You Read One Article about Google My Business Read this One
This week Business Insider Australia released an article by Joshua Barrie which provides some insight into the amount of people actively using Google+. Sighting data compiled by Kevin Anderson based on an analysis of G+ accounts worldwide by Edward Morbius, the numbers are crunched down for us to the point where it’s concluded that 0.3% of all 2.2 billion Google+ profiles worldwide made a public post in the first 18 days of 2015 (that is from G+ exclusively rather than via YouTube).
This is a pretty good indication that many people sign up for a Google+ account and never touch it again. You might be wondering why that is!
The Crystal Ball Effect – Do Predictions Actually Come True?
Interestingly, I found a post from the Google ‘Think With Google’ blog, which was published in July 2011, just the other day. The blog is titled, ‘Route to 2015’ and was written by Dennis Woodside. Given that we have obviously just entered the year 2015, I was intrigued to see what has actually eventuated from the predictions and musings from three and a half years ago.
When it comes to writing articles around the end of the year/beginning of the year, we’re inundated with ‘the best of’, ‘the top ten of year’, ‘future predictions’ and, ‘what will the New Year bring’. It all becomes a bit of a blur, and to be honest, one article begins to meld with the next. Not exactly stand out content creation. But in going back in time and being able to evaluate what has actually come to pass brings a new perspective. It not only has the potential to give, or takeaway, credibility, but it also has the power to show just how far-reaching Google’s intuition really is.
Your AdWords New Year Resolutions
It’s the end of another year, and with that comes time for us to reflect on the year we’ve had, and start planning for the next one. We all do it in our personal lives. We decide that we’re going to lose weight, or quit smoking, or be a better parent. But when it comes to business, and online marketing, we sometimes forget. Instead of using this time as a break from the crazy year, I encourage you to revisit some of the achievements you’ve had and start working on some goals.
Top Tips for Google Analytics Beginners
Google Analytics is a great tool – it’s free, it’s trusted, it’s powerful and it’s incredibly in depth. In fact, you could hire an analyst just to be on top of your Analytics data, and they would have no issue spending hours per day digging through countless tables and cracking down on how people interact with your site. But, for most of us, a rudimentary knowledge is enough, and to be able to arm ourselves with the basic principles is just what we need. So, I want to show you just that.
Following is how you can use Google Analytics to answer some of the biggest questions that come to mind when thinking about measuring online traffic. Let’s list some of the most popular questions:
- Where is my traffic coming from?
- What do they do when they get there?
- What is making them leave?