How To Foster Positive Reviews
At some stage or another, for any Australian SME, the daunting idea of a client/customer leaving a review on a social media website can be stressful, to say the least. Business owners obviously set out and start up a business with one goal in mind: to succeed. In order to succeed, they need to provide a seamless and perfectly executed client/customer experience. This includes all manner of business processes; human resources and recruitment, products and/or services tailored to meet their client/customer needs, after-care service systems, and the list goes on and on. And as with any business, if you employ staff to represent your business, whether that is to carry out a service or to sell a product, they are one of the many faces of your brand. Now we all know that we are not without fault and nobody is perfect, so a certain degree of human error needs to be taken into account. But what if this turns a current or potential client/customer away from your business? What if that then leads to an online review, for the entire world to see?
5 Key Online Strategies for Small Business Success [video]
Learn the 5 key online marketing strategies your business needs to succeed. Ben Bradshaw, SponsoredLinX Founder & CEO, fills you in on the marketing techniques he has been using to take SponsoredLinX from strength to strength. Tap into this wealth of knowledge and reap the benefits!
Visit the SponsoredLinX website today or call us on 1300 859 600.
How Can Your Marketing Be More In The Moment?
I’ve been doing a lot of work personally with mindfulness, being present and living in the moment. It always makes me happy when I can relate my working life into areas that I’m learning about personally.
Today, we’re going to talk about being in the moment.
According to Google, the volume on mobile search has increased, sessions are getting shorter and conversions are increasing. You may even have seen this SponsoredLinX blog about micro-moments in relation to this. Essentially, if searching results in quality and relevant outcomes for a user, conversion is more probable.
Lights, Camera, Video!
It’s not just funny cat videos anymore (though we still love them all the same!), 2015 is set to be the year of the video and you don’t need to be a big time Hollywood producer to release your blockbuster. All it takes is a little bit of your time and some readily available tools to get ahead of the trend.
You may not be surprised by some of the video marketing stats that have been floating around lately but here is a quick recap:
- By 2017 74% of all internet traffic will be video (Syndacast)
- Video and e-mail marketing can increase click-through-rates by more than 90%.(Mist Media)
- The average user spends 88% more time on a website with video. (Mist Media)
- 69% of smartphone users say videos are a perfect solution for smartphone viewing as it offers a quick way for consumers to grasp an overview of a product (Syndacast)
It’s pretty clear to see that video is a great tool for engaging users. In a world of social media and short attention spans it’s getting more important to shift your content strategy to include video.
How To Foster Positive Reviews
At some stage or another, for any Australian SME, the daunting idea of a client/customer leaving a review on a social media website can be stressful, to say the least. Business owners obviously set out and start up a business with one goal in mind: to succeed. In order to succeed, they need to provide a seamless and perfectly executed client/customer experience. This includes all manner of business processes; human resources and recruitment, products and/or services tailored to meet their client/customer needs, after-care service systems, and the list goes on and on. And as with any business, if you employ staff to represent your business, whether that is to carry out a service or to sell a product, they are one of the many faces of your brand. Now we all know that we are not without fault and nobody is perfect, so a certain degree of human error needs to be taken into account. But what if this turns a current or potential client/customer away from your business? What if that then leads to an online review, for the entire world to see?