Sustainable SEO
Part of our job here at SponsoredLinX is to ensure that our clients, current or future, have a sound enough knowledge of the work we perform on their online marketing campaigns, and SEO is no different. The reason for this is so that they can both understand and trust the reasoning behind strategic decisions throughout their campaign/s. Without this basic knowledge, or with ill-informed knowledge, the wrong expectations may be set from the get-go and this could come back to haunt us later.
Social Economics
Any tool can be used by people to create or destroy; it all depends on the person. Humans are the major agents of impact and change on our earth. We are in control of our destiny. When we are all told that we are in control of our emotions, we agree. We are the ones in control of our behaviour, our decision-making. So imagine when someone tells you that, in fact, there are external factors which actually change the way you think, the decisions you make; we get rather defensive and believe this to be untrue. If you are completing a task as something as mundane as filling out a form, you are the one who decides which box to tick and which box not to tick… or are we? Are we living under the impression that our decisions are merely illusions?
Influencing Change at Google
Remember AskJeeves.com? It’s still hanging around. For many of us though it is difficult to remember what we used to do before search engines such as Google and Yahoo became mainstream. I was pondering how has our search techniques as users changed over the past decade or so and initially I was coming up with a bit of a blank. When something becomes second nature it is difficult to picture how your life used to be beforehand. For the large percentage of users, search techniques seem to go through a series of searches depending on where the user is within their search cycle. Let me explain.
The Unsung Metric Heroes of your Google AdWords Account
Some often overlooked, yet crucial metrics to take into account when reviewing your Google AdWords campaigns.
Often, when people are reviewing AdWords accounts effectiveness, all the emphasis is placed on just a few performance metrics. These are invariably the CTR (Click-through-Rate), CPC (Cost-Per-Click) and of course, Conversions/Conversion Rate. While these are the primary benchmarks that allow us at a glance to see whether the campaign is ‘healthy’, there are a few often overlooked tabs within your campaign reporting screen that can really assist in taking your campaign to the next level.
The Changing Marketplace
Last week, while researching competitors of a client of mine, I found a funky fresh new approach to a business model that has been accepted, I imagine, since the advent of the internet. Two things became clear:
- I used ‘funky fresh’ un-ironically, showing that I may have reached the event horizon of my diminishing youth and am on the descent into middle age.
- There are going to be some incredible developments in the business world in the very near future that uses the internet in increasingly innovative ways.