Cross-Device Tracking
Follow the customer journey in the lead-up to Christmas
Data, data, data! We live off data. The more data we have the better off we are. The world of consumer conversion tracking is rapidly changing. We’re in a world where people are increasingly connected across a range of devices. We live in a fast paced, ‘I want it now’ society. Consumers are more often making quick decisions in the moment, provided what they need is at their fingertips. As advertisers, it’s important to not only be there when they need you, but also to be able to track the journey they’ve taken to get to the point of sale. Mobile browsing has increased, time spent in apps on mobile devices is increasing and advertising on mobiles has never been more important. Here we’ll look at offline conversion tracking and cross device tracking, including the developments in the industry and the benefits to you as an advertiser.
Sustainable SEO
Part of our job here at SponsoredLinX is to ensure that our clients, current or future, have a sound enough knowledge of the work we perform on their online marketing campaigns, and SEO is no different. The reason for this is so that they can both understand and trust the reasoning behind strategic decisions throughout their campaign/s. Without this basic knowledge, or with ill-informed knowledge, the wrong expectations may be set from the get-go and this could come back to haunt us later.
How To Foster Positive Reviews
At some stage or another, for any Australian SME, the daunting idea of a client/customer leaving a review on a social media website can be stressful, to say the least. Business owners obviously set out and start up a business with one goal in mind: to succeed. In order to succeed, they need to provide a seamless and perfectly executed client/customer experience. This includes all manner of business processes; human resources and recruitment, products and/or services tailored to meet their client/customer needs, after-care service systems, and the list goes on and on. And as with any business, if you employ staff to represent your business, whether that is to carry out a service or to sell a product, they are one of the many faces of your brand. Now we all know that we are not without fault and nobody is perfect, so a certain degree of human error needs to be taken into account. But what if this turns a current or potential client/customer away from your business? What if that then leads to an online review, for the entire world to see?
An Insider’s Perspective on the Google Update
People have been surfing the Internet on mobile devices for at least five years now and this has increased the number of search queries on mobile devices.
It should not come as a shock that Google would recognise the growing importance of these searches and work on improving their system to accommodate this.
Google released their mobile-friendly update on Tuesday April 21, 2015 (USA) targeting search rankings on mobile devices and assessing queries on a page by page basis.
Why SEO is Not Dead
Every time Google announces another update to their search algorithm, blogs around the world come alive with articles about how SEO is dead. However, these claims have been appearing for as long as SEO has been a thing. It’s a big claim to make, and so far, it is an assumption that has been incorrect every time it has been made. SEO isn’t dead, it’s not even dying. SEO is alive and healthier than it has ever been.
