Spread Social Cheer!
As with other online marketing techniques, and in the lead up to the end of the year, Social Media traffic starts to gain even more momentum. This is the time to capitalise on all of this traffic and build your online community. It’s time to get inventive, get viral, and spread the social cheer!
Social Media Resistance is Futile
How many times a day do you check your personal Facebook account? Or Twitter? Perhaps LinkedIn? Social Media in all of its online forms has a way of permeating into the everyday actions of our day-to-day lives.
For business owners, surely it makes sense to meet your customers where they are spending a lot of their time?! The best way to engage with people potentially interested in your business is through Social Media, and yes, resistance is futile!
Cross-Device Tracking
Follow the customer journey in the lead-up to Christmas
Data, data, data! We live off data. The more data we have the better off we are. The world of consumer conversion tracking is rapidly changing. We’re in a world where people are increasingly connected across a range of devices. We live in a fast paced, ‘I want it now’ society. Consumers are more often making quick decisions in the moment, provided what they need is at their fingertips. As advertisers, it’s important to not only be there when they need you, but also to be able to track the journey they’ve taken to get to the point of sale. Mobile browsing has increased, time spent in apps on mobile devices is increasing and advertising on mobiles has never been more important. Here we’ll look at offline conversion tracking and cross device tracking, including the developments in the industry and the benefits to you as an advertiser.
Leveraging #PopCulture for #SmallBiz
The recent Music Television (MTV) Awards made headlines in entertainment publications, print and offline, around the Western world. Topics which were trending for a couple of days contained ‘Kayne announces 2020 presidential candidacy’, ‘Nicki Minaj calls out Miley Cyrus’, and ‘Taylor Swift squad goals’. For any one person who takes notice of current affairs, news, or simply owns a smartphone, it was almost entirely impossible to escape hearing about or seeing mention of this year’s MTV Awards.
The Musicians Guide to Facebook
Being in a band myself, I know how hard it can be to market yourself on a platform created for individuals to connect with family and friends. Not only that, but Facebook pages weren’t created for bands, it was created for businesses to seek out an audience and to help with their branding. Taking these two points on board, I realised that to make something out of Facebook, I need to think about our bands page as a business.
The best way to get traction is to split-test different audiences with smaller budgets, different images and wording, different location-based targeting and different ad placement (sometimes, just showing on the timeline isn’t always the best). There is a lot of trial and error involved.