To The Point With Facebook Ads Relevancy
As an incentive for advertisers on Facebook to improve the quality of their ads, Facebook has recently exposed ‘Relevance Scores’. These newly exposed scores are an estimate of the ad’s targeted affiliation with its intended audience. Facebook is hoping that the exposure of the scores will produce ads that are more interesting to audiences, perform better for ad users and generate more revenue (for Facebook).
But in an industry that generates more questions than answers, are these scores making things easier or harder for ad users, or is it just one more thing you have to try and adhere to? In an effort to simplify things, I’ve created a cheat sheet that will give you the knowledge to make the most of out of self-managing your ads.
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How To Foster Positive Reviews
At some stage or another, for any Australian SME, the daunting idea of a client/customer leaving a review on a social media website can be stressful, to say the least. Business owners obviously set out and start up a business with one goal in mind: to succeed. In order to succeed, they need to provide a seamless and perfectly executed client/customer experience. This includes all manner of business processes; human resources and recruitment, products and/or services tailored to meet their client/customer needs, after-care service systems, and the list goes on and on. And as with any business, if you employ staff to represent your business, whether that is to carry out a service or to sell a product, they are one of the many faces of your brand. Now we all know that we are not without fault and nobody is perfect, so a certain degree of human error needs to be taken into account. But what if this turns a current or potential client/customer away from your business? What if that then leads to an online review, for the entire world to see?