Content Curation Tools To Add Value To Your Business
As with every piece of content that you write, the material you curate must have value. I’m sure we’ve all, at one stage, thought that there has to be an easier way to collect links and images that may, someday, prove valuable to us. The good news is, there are several websites readily available for all skill levels. Below are the most recommended content curation tools that can take your brand to the next level and improve your credibility and reputation.
Beginners
For beginners, Pocket is the number one place to accrue all that content you want to save for later. No more messy notebooks, Word documents, endless bookmarks or countless emails you’ve sent to yourself. Now, all your images, articles and videos are stored in one place for easy reference. There’s a built-in search function, and you can even take advantage of tags to group your curated content together in one neat spot. Pocket also integrates with over 500 other apps and tweets out their most-saved article on their platform.
Intermediates
Scoop.it
Scoop.it falls somewhere between content curation and social media. When you choose a topic, Scoop.it will generate the most relevant articles for you to view and share as well as offer similarly interesting topics or users to follow. Additionally, they send a daily update of the topics you’re following so you can stay relevant. One downfall of Scoop.it – it can cost $67/month, with the free version only allowing you to follow one topic.
Storify
A free alternative for intermediate users. Storify is a great tool that allows marketers to collect and combine posts from social media networks such as Twitter, Facebook and Instagram. Storify allows the user to create somewhat of a ‘timeline’ – great for storytelling. All you have to do is find relevant posts (usually through a hashtag or trending story), drag them into an adjustable timeline, and add text if you feel the reader’s need further context.
Advanced
Curata
What a convenient name for a content curation tool. Curata is a phenomenal tool when it comes to recommending relevant content as it learns and adapts to your preferences, ordering them from most useful to least. Curata also allows users to annotate and create content, enabling you to publish original posts. Users are able to customise and categorise their sources and seamlessly share them all from one place to on social media sites such as Twitter and Google+.
It’s important that you choose a tool based on how important content curation is to your marketing campaign and select the one relevant to your skill level. As your business grows you may find that your need for content curation will also increase. All content curation tools are designed to help keep you organised and save time. The content you share and produce is all important to how your audience perceives you as a business and sharing the highest quality content will put you ahead of your competitors and establish you as a leader in your industry.