Still Making Content Marketing Mistakes?

Content marketing is a useful aid for businesses today. However, it’s easy to make mistakes when it comes to creating a new campaign. Often, they’re small errors you can learn from, but then you get the more costly ones that leave you with a decrease in traffic, negative feedback, and a severe drop in conversions. We thought we’d help out by listing the four most common content marketing mistakes you might be making, and how to avoid them.

Bad Site Formatting

It only takes half a second for users to form an opinion about your website. This can severely affect your bounce rate. While most consumers are likely to leave due to slow load times, it’s also the formatting of a webpage that can convince a user that your business may not be worth their time. Bad formatting includes your text, how you place videos, and the quality of your images. If your website is unappealing, it doesn’t matter if you have good content that offers value to your audience because they won’t stick around long enough to read it.

 Pushing Sales

A word to the wise, promotional content can be dangerous. Everyone understands that a business is created to make sales and that you’re going to try and drive conversion, but there is such a thing as being too ‘salesy’. When your sales pitch is the dominant content on your site, it will distract from what you really have to offer, causing visitors to leave and find more useful, valuable content somewhere else. Having too strong a sales pitch can make your content unshareable.

Excessive Pagination

Google’s crawlers don’t like web pages that have an excessive amount of pages and links and nor do consumers. Keep everything simple by decreasing the amount of content you have on your site. Think about your buyer personas and what would be relevant to them, then delete anything that doesn’t offer value. Soon you’ll find that you have less content and that having an extra page for just that one paragraph isn’t really necessary.  There’s also the possibility that you could face penalties from Google’s Panda Algorithm. Less is often more.

Poor Content

This can cover a range of damaging concepts including weak, empty, or thin content, poor spelling and grammar and complete irrelevancy. Each industry is going to have different purposes for their content and therefore it’s difficult to specify an appropriate length – this is something you will have to test, analyse, and research yourself. The key, however, is to always provide helpful and valuable content directly, with no fluffing or jargon. As for poor spelling and grammar, there are several plugins and extensions you can add to your browser to assist you. Here at SponsoredLinX, we like to use Grammarly, a free service. It’s also best that you keep your content relevant to your business, or at most, your industry. Anything irrelevant to what you offer can cause confusion and drop your conversion rate.

When executed properly, content marketing can be the most cost-effective strategy available to your business. By making your site visually appealing and not clouding it in sales pitches or excessive links, you are more likely to keep users interested, making it easier to acquire leads.

At SponsoredLinX, we understand that mastering content marketing is no easy feat, so we’re here to help. Contact one of our specialists today on 1300 859 600!