2017 Remarketing Strategies – Avoid Being Left Out in the Cold!
When the holiday rush is over, will your business be prepared for the quieter months?
For the majority of us the holidays are a great time of year, but for ecommerce retailers, the Christmas rush is even more exciting; a welcomed influx of new and exciting business, and a time of the time of year where all of our hard work really starts to pay off. From the endless hours of data mining and reviewing customer trends, to the numerous promotions, sales and specials, you’d be forgiven for thinking it’s time to switch off, relax and enjoy the sales perks. After all, surely your advertising will be fine until next year, right?
Wrong! Read More
Tagging Your PPC Campaigns for Success
You can’t measure success without tracking.
When it comes to online marketing ‘tags’ are something we have all probably heard of before, but what are they exactly? In the online world tags can refer to any number of things, from pieces of code used to track certain events to parameters tracked on to the end of a URL to tell the destination page information about that visitor. We encounter them countless times when we go online, capturing information about how we got to our favourite e-merchant store to how long we spent completing our online banking. They peer into every facet of our online experience, reporting back to any number of tracking systems in order to determine whatever information someone gleans valuable or informative.