Allocating Your Marketing Budget
How brands and marketers allocate their marketing budget is an ongoing struggle. The many different ways to spend your money can feel endless, but as always with money, the risks can be astronomical and you don’t want to feel like you’ve wasted a cent of your cash or a minute of your time. If you over allocate on the wrong channel you can blow most of your marketing budget on a tactic that proves fruitless. Or, you can under-fund the right channel and miss out on valuable leads.
So, how does one avoid allocation errors and ensure you get the most out of your marketing budget?
Bad Online Marketing Habits- Turn Your ROI Around
The truth is, online marketing is necessary (and no, we’re not just saying that because we’re an online marketing company). Word of mouth has now transformed into “word of mouse”. And just like it’s always been, your reputation is everything. There are common trends between lack of ROI and bad online marketing habits. Let’s take a look at the most common offenders.