Choosing The Ultimate Facebook Ad Type
If you’re still using direct mail, print ads or television commercials — social media marketing costs almost nothing compared to those traditional outlets. Over the past couple of years, both the technology and services behind Facebook Ads have improved immensely. Meaning, now they’re affordable and cost-effective form of online marketing. With the ability to target direct consumers, you’re ensured to reach your ideal market through this strategy.
Facebook offers several formats to choose from depending on the result you want. Your options include a carousel ad of two or more scrollable images or videos, a single image advert where you can create up to six variations of the one ad using a sole image, a single video ad, a slideshow ad of up to 10 looping images or video, and Facebook Lead Ads.
Let’s take a look into each of these choices to see which one is ideal for you and your brand.
Content Curation Tools To Add Value To Your Business
As with every piece of content that you write, the material you curate must have value. I’m sure we’ve all, at one stage, thought that there has to be an easier way to collect links and images that may, someday, prove valuable to us. The good news is, there are several websites readily available for all skill levels. Below are the most recommended content curation tools that can take your brand to the next level and improve your credibility and reputation. Read More
Instagram Campaigns – Are They Worth It?
Launched in 2010, Instagram has quickly become a mainstream source of media sharing. Initially designed as just a photo sharing app, Instagram has now extended its features to include video and a private messaging. Used for personal and business reasons alike, Instagram is now considered one of the most successful apps in the world. So how can you utilise it for your business? These few notes might help you decide if running Instagram campaigns can be beneficial to your brand. Read More
Emotional Advertising – Making Consumers Feel
Consumers may not realise it, but brands often turn them into buyers through emotional advertising. Research has shown that while people believe they are making logical, rational buys, our emotions often greatly influence and determine our purchases. Our emotions from previous experiences lead us to create preferences in our decision-making process. As humans, we all have six core emotions: anger, disgust, fear, happiness, sadness, and surprise. We’ve gathered the most popular and influential emotions out of this list for you to put to the test with your brand.