Creating A Killer Landing Page: A How-To Guide
In the world of digital marketing, landing pages are often one of the most important elements when it comes to lead generation for your business. Contributing to a 5-15% increased conversion rate when compared to a regular website, landing pages are a must-have in order to enhance your lead generation in the new year. Not sure what it takes to create a killer landing page? We’ve got four tips for you to hit the ground running.
Include The Important Elements
Although it is very much up to the creator of the landing page as to what should be included, there are a few essential elements that are required and we highly recommend them. Firstly, a headline with an optional sub-headline. Create something that grabs the attention of your audience, you only have approximately 3 seconds from when they first click onto your landing page in order to make a good impression, so get creative! The headline must be very relevant to the topic of why they have clicked through in the first place. Secondly, a brief description. Only include the important information such as what is being offered by your business, keep it clear and straight to the point. Lastly, your landing page should feature at least one supporting image or video. What would this world be without visual content? Grasp your audience’s attention with a funny video or image of your product. Quality over quantity applies in this situation, you don’t want you landing page to be too busy.
Say No To Extra Navigation
The aim of a landing page is to encourage a user to take or undergo a specific action. This one purpose requires a landing page that will keep their attention until they perform said action. Whether it be making an enquiry, getting a quote or booking an appointment, a landing page requires easy navigation in order to find your call to action. Keep the navigation on your landing page to a simple concept. An efficient landing page is easy to navigate, your customers should be able to find the outcome they are searching for instantly.
Create A Clear Objective
In order to create a converting landing page, the key is to make it clear what the page is about and ensure that the visitor understands what it is you want them to do. Refrain from including large amounts of images and texts. Don’t flood your page with outbound links and other media, only include what is necessary. It is important to organise your content in a simple structure to ensure that your audience will find your call to action. It is especially important that your CTA is directly accessible, after all, it’s the main feature of the landing page.
Ask Only For What You Need
When it comes to call to actions, it’s essential to capture the visitors’ contact details and, as a result, will include a contact form. It’s also important to only include key details in these contact forms otherwise your visitors will be discouraged if you require too much information. Keep it simple and straightforward. Even simply asking for their name, email address and phone number is a sure fire way to get a lead that you are able to follow up on.
By creating a killer landing page, you are providing yourself with more opportunity to create high-quality conversions that will later turn into leads.
Looking for more information on how you can create a high converting landing page? Contact one of our digital marketing specialists here at SponsoredLinX on 1300 859 600.