Spread Social Cheer!
As with other online marketing techniques, and in the lead up to the end of the year, Social Media traffic starts to gain even more momentum. This is the time to capitalise on all of this traffic and build your online community. It’s time to get inventive, get viral, and spread the social cheer!
When Did You Last Check Your Branding?
When was the last time you renovated your Facebook cover photo or display picture? What about your Twitter profile? Or even your LinkedIn company banner? Have you even looked at it since you set it up? Although there are no hard and fast rules for this kind of thing, content is king. The silly season will give you an excuse to overhaul your branding and get in the festive spirit! Don’t let your social media become mere sad searchlights directing customers to your website.
Are You Shutting Down Or Trading Through?
The fact is that most of us have an expectation that if you have social media profiles as a company or a brand, we are going to be able to get an answer to our questions – NOW, not in two weeks’ time. So if you are shutting down, pin a status to your Facebook Page, send a tweet telling us you are closed for Christmas and when you’ll be back. You may also want to consider disabling comments in the short term on Facebook, if you aren’t going to get the chance to check it over the holidays.
However, If You Are Trading Through…
You need to have a plan. If you don’t have one, you are just playing roulette with your social media marketing and hoping for a result. If you are scratching your head, looking at your profiles and wondering what the next step is, get someone else to manage it for you. These profiles are far too valuable to your company or brand to be stagnant or worse, aimless.
Okay so you have a plan of attack, but how do you go from paper to parcel and deliver the results? The great thing about social media and Facebook in particular, is you get to choose your audience. Through like building you get to select the crowd that will see your ads, come to your page and genuinely be interested in what you have to show them. Doing this will make organic campaigns much easier down the track. Another great tool is using clicks to website ads (or Call to Action ads) and narrowing down your targeted interests and demographics to basically only have your ad shown to the people who matter.
You have your targeted demographic set up, but how to further entice them? Give something away! You know the saying, ‘Tis the season to be jolly’, so, get your fans, likers and followers talking and run a competition! Encourage some Creative thinking from your audience and get them sharing. After all, everyone loves free stuff!
If you’re still struggling to think of original content to post on your Facebook profile, a good rule to follow is one that has been around for years and has been applied to everything in the business world. It’s the 70/20/10 rule which when applied to Facebook content should look like this:
70% of posts should help increase brand recognition and engagement.
20% of posts should be shared content or ideas from others.
10% of posts should be promotional – announcing products, contests, etc.
Don’t be one of those pages that posts memes and can’t understand why Facebook isn’t helping to convert!
2016 is just around the corner and there are still many business owners that have an old school state of mind, thinking Facebook is just a fad and that it’s not worth putting time and money into it. While you do this, your competition is having a great time engaging with clients and customers, getting invaluable feedback from the source, driving targeted traffic to their website & building their brand on a platform available to BILLIONS of people around the world. It’s time to embrace the times and move your business into a new and exciting era! Speak with the team at SponsoredLinX today on 1300 859 600 and get your social media up and running.