Why Facebook is the King of Social Media!

02 September 2016
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Did you know that in today’s day and age, the average internet user has approximately 5.54 social media accounts (Global Web Index)? However, even with so many social media platforms now available for our personal and networking needs, it seems that Facebook remains King.

Once a humble college-community platform, Facebook has since evolved into a mega billion dollar company (in 2016, Zuckerberg’s net worth rose to $56.7 billion!) used not only by friends – but also brands. According to statistics, more than 2 million advertisers use Facebook globally for their business needs!

As of last quarter, Facebook was found to have over 1 billion monthly active users – with 874 million of those active on mobile – and 728 million daily users!  Additionally, research shows that every second 8 new users sign up for Facebook – equaling 7,246 people every 15 minutes (Wordstream)!


Some other stats you might not be aware of?

  • 80% of daily users are from outside USA (Social Bakers)

  • Over 1 billion people use Facebook via their mobile every day (up 22% year on year)

  • Over 1 million people use Messenger every month (Facebook, 2016)

  • Facebook Messenger chatbots are becoming more and more popular, ordering everything from Pizza and flowers, to Ubers and breaking news!

  • Videos are the most shared post type, with an average of 89.5 Facebook shares (Mari Smith)

  • In July of 2016, Facebook shares had risen more than 200% from their 2012 price (CNN Money)

  • Video content has an organic reach of 135% higher than that of image posts (Social Bakers, 2015)

 

webinar blog 1 - video reach

Given Facebook’s global reach across both mobile and desktop, it’s no wonder the platform is a marketing paradise! Just think of how many opportunities you have to reach potential customers?

Yes, Facebook truly is the King of all Social Media! Over the coming weeks in our ‘Tips and Tricks for Facebook’ series, we’ll get into the nitty gritty of how to grow your brand through Facebook, so be sure to stay tuned to SponsoredLinX Academy!

If you’d like to find out more about how your business can increase their social following, and in turn get more sales, be sure to stop by the SponsoredLinX Academy next Friday for the next installment in our ‘Facebook Tips & Tricks for Business’ series!